The situation
The opportunity was a competitive national tender with a short window and a highly structured evaluation weighting. The concept was strong but existed as a set of intentions rather than as a service model, and there was no program logic, outcome framework or evidence base that an assessor could test.
What we did
We started at the model rather than the prose. A cohort and evidence review established what the literature actually supports for adolescent boys in this context, including where the evidence is thin. From there we designed the service model and delivery structure, then built the program logic and theory of change, then the outcome framework and measurement plan that a funder could hold the program to.
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What the measurement found
The design work surfaced two delivery assumptions that would not have survived contact with the cohort. Both were changed before writing began. Redesigning at that stage costs days; discovering it in year one of delivery costs the contract.
The result
The submission was written to the criteria and weighted to the marking scheme, with a budget narrative that matched the written model line for line. The tender was successful and the trial is now moving into delivery. The client retains the program logic and outcome framework, which carry into every subsequent funding round.